Electrification Awareness: A Major Challenge for Australia

School & Education / Sustainability by Tom Edwards


Recent research by one of our preferred green lenders, Brighte, has highlighted a significant challenge for Australia, i.e. electrifying over 10 million homes and making them energy efficient.

This recent study reveals that 40% of householders surveyed are unfamiliar with the concepts of ‘electrification’ and ‘decarbonisation’.

Nigel Freitas, Head of Enterprise and Corporate Affairs at Brighte, shared these findings at the Smart Energy Council’s recent consumer summit.

He noted that:

A substantial portion of the population lacks awareness of these critical terms, which are essential to the country’s energy transition efforts. The survey also uncovered that 60% of respondents feel they do not have access to adequate information about electrification and decarbonisation. Additionally, 40% of those surveyed find the task of electrifying their homes overwhelming due to the abundance of information, much of which is conflicting.

Freitas stressed the importance of consumer involvement in driving the energy transition. “We’re going to have to move a lot of [consumers] from apathy to action, and make that process really simple,” he said.

The findings underscore the need for clear, accessible information and support to help Australians navigate the path to a more sustainable, energy-efficient future.

What is electrification?

Electrification involves replacing technologies that use fossil fuels (coal, oil and natural gas) with technologies that use electricity instead as a source of energy.

Electric appliances and any electric equipment around the home not only enable the use of renewable electricity, but they’re more energy efficient than gas appliances.

Common household initiatives and appliances you should consider as part of your electrification journey include:

  • solar panels
  • reverse cycle air conditioner / heater
  • a heat pump or solar hot water system
  • electric cooktop

For example, by switching to heat pump technology for your air conditioner and/or heater and hot water system, you are likely to save 3 to 4 times heat energy usage.  This means the emissions savings are realised from both energy efficiency and renewable energy usage.

The good news is Government rebates are available to help you with making the transition.

Why UNIfied?

At UNIfied, we are here to ensure your electrification journey is as efficient and seamless as possible. Get your FREE, NO-OBLIGATION quote for a tailored solar solution so you can enjoy paying less for your electricity bills. And at the same time, find out how you can save more with upgrading to the heat pump hot water system!

Contact UNIfied today or call 1300 817 847 to achieve greater savings in these precarious times, and start your journey of clean energy living!


Check out other tips to be more energy efficient


Don’t miss out and stay updated on the latest news and happenings in energy solutions. Know what you can do to be as energy efficient as possible.

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